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Social media, similar to blogs, microblogs, podcasts, picture and video sharing websites have all become increasingly important to fashion public relations. The interactive nature of those platforms permits practitioners to have interaction and talk with the general public in real-time, and tailor their purchasers' brand or campaign messages to the target market. With running a blog platforms such as Instagram, Tumblr, WordPress, Squarespace, and other sharing sites, bloggers have emerged as professional trend commentators, shaping brands and having an excellent influence on what is ‘on trend’. Many fashion manufacturers have revealed ads that were provocative and horny to attract customers’ consideration. British high fashion model, Jimmy Choo, was blamed for having sexism in its ad which featured a female British model carrying the model's boots. In this two-minute advert, men whistle at a mannequin, strolling on the road with red, sleeveless mini costume. ETimes is an En

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